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Patent medicine were not patented medicines, but rather medicines with trademarks, sold under a variety of names and labels. Their advertising more often than not highlighted exotic ingredients, as some level of exoticism and mystery in the contents of the preparation was deemed desirable by their promoters. Native American themes were often used. Patent medicines were supposedly able to cure just about everything. Most every manufacturer published long lists of testimonials in which all sorts of human ailments were cured by the compounds.
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